Online dating research warnings

09 Mar

It would not be the first research to show that the current status quo is ineffective.

The research proposal cites a 2002 study that suggested that while repetition does improve the likelihood that a reader will recall information, subjects were also more likely to read risks on a full one page summary of Important Safety Information (ISI) than they were to read these in a brief summary, as might be presented in a TV ad.

She believes that the problem is two-fold: the distracting images that accompany these lists of adverse effects, and the fact that drug companies are allowed to select the limited list of side effects to include in commercials.

'Drug companies should not be choosing which side effects to list,' Fugh-Berman says.

First, they said the ads may drive up the cost of drugs.

Second, the concern that these ads creates demand for more expensive drugs among consumers who are not aware of cheaper alternatives.

Kaiser Health News reported that drug companies are spending 62 percent more on direct-to-consumer advertisements since 2012.

The FDA requires that drug commercials provide a 'fair balance' of information both the benefits and risks of the medications the advertise.'I'm not sure that anyone fully understand the impacts of those lists except the drug companies,' he says.'[They] probably study intensely to see when people are paying the least amount of attention' to introduce that long list.But more importantly, he adds, consumers often don't fully understand what is being advertised to them.'The more medical ads there are, and there seem to be more, the more warnings people tune out.'Patients don't know what [these ads] are talking about, and instead of losing weight, or getting more sleep or exercise, [consumers] end up going after a pill.''Ethically, I think they're focusing on the wrong question,' says Caplan.The question shouldn't be whether or not anyone is paying attention to those side effects lists, he says, but whether director to consumer marketing should be allowed at all.'Does it just drive them toward more expensive drugs?